Visit Wales launch new 'Croeso stand' at Cardiff City Stadium - August 01, 2013
Cardiff City have renamed the Canton stand the Croeso stand as part of a sponsorship package with the Welsh Government.
The £110,000 deal will run from August 2013 to May 2014. It says the aim of the new deal is to promote Wales to a worldwide audience.
It will see Visit Wales branding inside and outside the stadium, pitch-side advertising boards, the use of a hospitality box and advertising opportunities on stadium screens and in the car park.
Morgan Signs were commissioned to supply the graphics designed by Departures Design, Cardiff that re-branded the exterior of the Canton stand, the interior of the hospitality room, including a large 60 metre advertisement inside the stadium that is visible from pitch side. Morgan Signs had to meet tight deadlines to ensure the project was completed prior to the launch.
Economy Minister Edwina Hart announced the deal at the Cardiff City Stadium with manager Malky Mackay and Craig Bellamy.